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The Client

Established in 2014, Wolfie’s of Hove is a family run business with over 25 years experience in catering for the hungry residents of Brighton and beyond.

Great produce, sustainability and supporting other local businesses are embedded into the company’s ethos from the potatoes upwards, and you really can taste the difference. Their immediate popularity led to opening later and Sundays, an ever increasing following on social media and of course, a new, all-singing, all-dancing website…

The Brief

With over 382 million portions of Fish & Chips sold in the UK each year, it’s big business, particularly in a seaside town and with so much competition can be tricky to stand out from the crowd… but this was no problem at all for Wolfies.

Being the only chip shop in town, offering a gluten free batter option on all their fish, this immediately put them ahead of the curve, especially in a city like Brighton. Add to that their slick branding, desirable premises, not to mention the fact that they’re the only place in the area selling proper London-style pie mash & liquor-it was a recipe for success.

We were keen to keep the site design clean, and crisp with an emphasis on beautiful images of the food, styled on a rustic wooden background to replicate the theme in the shop itself.  We also used the same black & white colour scheme, as well as the fonts from current signage, to maintain seamless consistency from offline through to online.

To help set it apart from others we created a click & collect function as well as a content management system (WordPress) and ensuring it was fully integrated the rest of Wolfies entire online presence.


Website Design

As big fans of Wolfies current branding (and fish & chips) we were incredibly excited to be involved in creating them a site which was user friendly, in keeping with their current design interior and just as good looking as the food, we couldn’t wait to get started.

As the only Fish & Chip shop in Brighton offering gluten free batter as well as an adapted menu for people with other food sensitivities, it was important that this was given equal headline billing to the rest of the food, as well as the family and local/sustainable values which are present in every part of the business.

Bespoke imagery of each menu item was painstakingly styled to showcase Wolfie’s food at its finest and to make the process of ordering online as easy and appealing as possible. The customer experience and usability were central to every phase of the design process

Total integration with the rest of their online presence was always going to be a must so links to all of their social media were positioned prominently throughout, with the shops Instagram feed populating the gallery section of the website.

Website Development

After doing brand, audience and competitor analyses, we reviewed the key goals of the new website and the functionality that would be needed in order to achieve it.

In order for the team at Wolfie’s to maintain and update the website independently, a user-friendly Content Management System (CMS) was always going to be a must, and we built in ongoing telephone support (during office hours) into their package.

We created an attractive online shop and delivered a bespoke ‘click and collect service’ both of which are fully responsive, for all devices. A Skoff Standard.

Customers are able to input their reviews of individual menu items as well as connect with Wolfie’s through social media.

Photography & Food Styling

The Skoff team spent a lot of amount of time at Wolfie’s creating gorgeous imagery to reflect the high quality and love that goes into every dish.

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