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The Client

The Flour Pot Bakery are probably the most enthusiastic and meticulous bakers in Brighton. Established in 2011, their initial model was to bake and distribute great food to a number of leading coffee and culinary establishments throughout Brighton and Sussex.

Their business grew from strength to strength and essentially became the catalyst to finance their ultimate goal of opening their very own artisan bakery shop, in the heart of Brighton. Upon launching the shop, the decision was made to launch a brand new website.

The Brief

It was clear from the outset that this was going to be an exciting project. Their existing brand identity was already in action and represented the business beautifully, so working in line with that was policy from the outset.

They wanted a site that represented their love for baking and desire for people to enjoy what they produce. It needed to host their promo video and also be image rich. Creating a lovely clean, crisp site, with a rustic edge, similar to the shop’s interior was top of the menu.

They liked the idea of an online shop, but had concerns over how it could bottleneck their production line, they also had reservations about providing a delivery service and minimum order charges.


Website Design

We didn’t want to conflict with the logo or existing branding, instead we wanted to work with its creators. This proved to be a fruitful piece of collaboration and brought about some interesting ideas that we delivered collaboratively.

Fantastic unique imagery was applied to set the shop scene on the website. We incorporated header sliders to let people see as much of the shop, team and production line as possible. Emphasising the care and hand crafted expertise that goes into producing their products.

Their intricate baking processes really captured our attention, so we delivered an image rich story process to detail the methods and timings used to produce their foods. User experience was key, as was ensuring the site acted as a showcase to represent their team, values, products and service.


Website Development

We looked at the shops functions, client interaction and the way they worked with their bakery production line. Being a fresh wholesale bakery for coffee shops and restaurants, we also wanted to incorporate hospitality software that could lend an efficient hand to that side of the business.

It was always going to have a user-friendly Content Management System (CMS), as well as being fully responsive, for all devices. A Skoff Standard.

We took the video and created a full-width rolling splash, which was positioned at the top of the ‘Our Story Page’. We also came up with a solution for the online shop and delivered a bespoke ‘click and collect service’ to run alongside a delivery service, and shop suit; both also integrated into the website functionality.

For the wholesale section we worked on their data base backend and interlinked it with the site to allow them to apply trade prices, defined by volumetric price banding.

Content Generation

We worked very closely with The Flour Pot Bakery, through interviews, exchanges and revisions to deliver friendly, relevant information and commentary that complemented the site in its entirety.

We also generated the strapline: “Baked with Love | Born in Brighton”

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